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PRESS RELEASE “More than three quarters of British butterfly species have declined in the last 20 years, some of them very rapidly. That is worrying, not least because these declines indicate an underlying deterioration of the environment as a whole. For the sake of future generations we must take action now. “Butterfly World is doing just that. It is putting the issues on the agenda and is seeking to help reverse this environmental catastrophe.” The renowned broadcaster and patron of Butterfly World Trust, was joined by an impressive line up of familiar faces at the Royal Society for the official unveiling of Butterfly World – an impressive £25m world-class visitor attraction and an active conservation vehicle to fund research and community projects. Project Trustee David Bellamy, actress and Patron Emilia Fox, Patron Baroness Helena Kennedy QC and world butterfly expert Doctor Jeremy Thomas are lending their weight to the project, planned just off the M25 near St Albans . Within the next few weeks work will start on the £25m ultimate butterfly experience that gives equal prominence to indigenous and tropical species and is expected to attract, educate and inspire up to 1m visitors when it is fully operational in spring 2011. This will be the world's biggest walk-through butterfly experience with over 10,000 tropical butterflies in flight at any one time, creating a kaleidoscope of movement and colour filling the 100m biome. Sections of the dome will be submerged to incorporate underground caverns featuring many tropical creatures including scorpions and spiders. Phase one will see the regeneration of the 26 acre site designed – by the renowned landscape designer Ivan Hicks - in the shape of a butterfly, with the dome as its eye. It will restore bio-diversity to this low grade agricultural land and turn it into one of the richest wild flower meadows in Britain – a perfect habitat for protecting our fragile and endangered indigenous butterfly and moth species. Butterfly World is the vision of award-winning Lepidopterist, Clive Farrell. While he could also be described as an entrepreneur, property developer, entomologist and philanthropist, Clive is ultimately passionate about conservation and specifically butterflies. Clive said: “Butterflies are like the canaries in the coal mine. When their environment is under stress, they are the first to suffer and disappear. During the 20th century, five of Britain 's butterfly species and sixty moth species became extinct. Drastic butterfly losses are continually being reported as we destroy their natural habitats at a frightening pace. “Butterfly World is designed to bring the public into direct contact with some of the most fragile and beautiful wildlife in the world and send out a clarion call on behalf of this endangered treasure.” • Raise awareness of the extreme threats to the world's butterfly and moth population
For further information, please contact Trimedia on 0131 226 2363 : Jenny Ingram (07889 631 537) Hannah Murray (07889 631 538) Debbie Standen (07921 627 830) Notes to editors: The Launch of Butterfly World is supported by: • Wilsons Solicitors LLP • Professor David Bellamy (Chief Trustee) • Sir David Attenborough CH FRS
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